In the age of AI, infinite content exists — so what's actually worth writing?

The age of AI is defined by the creation of infinite text-based content. Anyone can write anything on any topic at any time with any volume and speed they want. That fundamental shift raises a pointed question: so what is actually worth writing in the first place? The answer lives in the distinction between commodity content and personality content. When you write using 'you should' framing — you should do this, you should try that — the content inherently leans commodity, because you're essentially repeating what everyone in a given topic area already says. But when you write from the 'I' perspective — I just did this, I think this, I believe this would be a great startup idea — that becomes personality content. The reader isn't consuming generic advice about a topic; they're consuming what a specific person thinks about the world. That's the difference. Greg Isenberg's content is a good example: when he says 'I think this would be a great startup idea,' readers are getting his perspective, not a rehearsal of what everyone in the startup space typically says.