Branded accounts can repeat your commodity ideas — just strip the personality details
There's a smart way to get double leverage from a founder's personal brand: the branded company account can simply repeat all of the commodity ideas the founder publishes. If TypeShare's X or LinkedIn account tweets 'here are five benefits of writing online,' that's a commodity idea — it doesn't require personality. It wouldn't make sense for TypeShare to post 'when I was 17 I was one of the highest-ranked World of Warcraft players in North America,' because that's a personality data point tied to a specific person. But commodity ideas belong to no one and can be echoed by the brand freely. When a founder builds their own personal language model over time, the brand just filters out the personality details and amplifies the commodity thinking. You get two distribution channels for the price of one content operation.
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