I love finding connections between everything I talk about
I like to be warm but clear. I tend to digress more than I would like to, and I always find references or things that connect to whatever I'm talking about. I love that part of me. Some people might see it as going off track, but for me it's where the interesting stuff lives. Everything connects to something else if you look at it the right way.
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Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Nike Madrid bear campaign: Edu Pou's first internationally recognised work
In 2003, Edu Pou and his team created a campaign for Nike built around a conspiracy theory set in Madrid. Madrid has a famous statue of a bear and a strawberry tree at the centre of the city. The campaign invented a story that lightning str