Great creative work requires a client willing to push beyond expectations

Edu Pou reflects that projects which go beyond the ordinary can only happen when you have a client who believes in pushing further than what is expected. In the case of the road-trip film shot during the first COVID lockdown, the client was literally the driver, spending two days behind the wheel with two other people in the car, surrounded by GoPros and higher-quality cameras. The music was made by a musician in Marseille that Edu would never have worked with under normal circumstances. Everything came together remotely, and the impact ended up being global, far beyond what a social agency typically achieves.