I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
Edu Pou has spent much of his career close to technology, which means working alongside engineers who see the guts of things, who understand how things actually operate, alongside artists who care about how things look and feel. When you fi
One of Edu Pou's bosses in Amsterdam made a point that stayed with him: advertising usually expects people to fit a role, to write and design like a brand. When you try to mimic a company's voice, the work becomes completely soulless. The a
Edu Pou uses a quote from Charlie Brooker, the creator of Black Mirror, to frame the uncomfortable reality of user-generated content campaigns. Brooker wrote in The Guardian that TV advertising used to work like this: you sat on your sofa w
Edu Pou reflects that projects which go beyond the ordinary can only happen when you have a client who believes in pushing further than what is expected. In the case of the road-trip film shot during the first COVID lockdown, the client was
My best advice comes from Brian Eno's Oblique Strategies: turn your handicaps into your best skill. When you stop trying to cover up the thing you feel insecure about, and instead put it up front so it defines you, something shifts. You sho
Every piece here is something Edu Pou can talk you through, in their own words.