Creating the Nike San Silvestre Vallecana campaign out of play
I don't think we knew. I think this was just playing and having fun.
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Digital Creative Director at Wieden+Kennedy Amsterdam and team with Edu Pou
I joined Wieden+Kennedy Amsterdam as a digital creative director where I built a digital SWAT team. I later convinced Edu Pou to join, and we worked together as a Creative Director team for Electronic Arts, BASF, and pitched for Coca-Cola a
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Nike San Silvestre Vallecana campaign and international career breakthrough
I worked on the San Silvestre Vallecana running campaign for Nike around 2004 with Edu Pou, and we won the first Spanish Cyber Grand Prix in Cannes. This campaign opened doors for us to work internationally, leading Edu to Crispin in the US
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Creative partnership and history with Edu Pou
My creative partner was Edu Pou, an amazing creative, and we actually studied together at the University of Barcelona.