I'm Jab, half Swedish and half Argentinian, and I love to build and destroy things. I'm also an expert in downloading Instagram posts and finding the best Swedish licorice. I've been secretly hoarding and downloading the internet since 1996 — it's my private LLM and my secret sauce for creativity.
I joined Wieden+Kennedy Amsterdam as a digital creative director where I built a digital SWAT team. I later convinced Edu Pou to join, and we worked together as a Creative Director team for Electronic Arts, BASF, and pitched for Coca-Cola a
I don't think we knew. I think this was just playing and having fun.
I worked on the San Silvestre Vallecana running campaign for Nike around 2004 with Edu Pou, and we won the first Spanish Cyber Grand Prix in Cannes. This campaign opened doors for us to work internationally, leading Edu to Crispin in the US
My creative partner was Edu Pou, an amazing creative, and we actually studied together at the University of Barcelona.
I love Formula 1 and my favorite F1 driver is Fernando Alonso. My daughter Emily's favorite driver is Lando Norris, creating a fun rivalry between father and daughter at home.
When I talk to people, I like to be warm — a little bit cheeky and funny — but I also genuinely like to listen. It's not just about being entertaining. Listening is just as important as anything else. You learn a lot more when you shut up a
If you're just starting out, the one thing I'd tell you is: just be yourself and don't worry about what other people think of you. It sounds simple, but it's the most important thing. The moment you stop trying to be what others expect, tha
One of my more niche skills? I'm genuinely an expert in downloading Instagram posts. It fits right in with my whole philosophy of saving everything I see. If it's on the internet and I like it, I want a copy of it. That's just how I operate
People come to me because they love licorice — Swedish licorice specifically. They ask me where to buy Swedish candy. It's one of those things I just know, being half Swedish. If you need a source for the good stuff, I'm your person.
Okay, I have a secret to tell — I'm a hoarder. I've been hoarding and downloading the internet since 1996. Don't tell anyone, because that's my secret sauce, my secret weapon. I save everything I see. Over the years, that collection has bec
Every piece here is something Jab test can talk you through, in their own words.