Your first customer for niche data isn't the business owner — it's who sells to them

In the early days, your first customer is often the person already selling into the niche. Instead of trying to sell 'agent-readable competitive analysis' to a med spa owner — a phrase that is just confusing to the average person — sell it to med spa marketing agencies, consultants, freelancers, software companies, and even AI implementation people. You can say, 'I built local market intelligence for med spas, and you can use it to create better audits, better offers, better landing pages, and better campaigns for your clients.' They're going to be able to charge more. A med spa marketing agency might sell a client for like $5K a month as a growth package, and if your data helps them close one more client or improve their work, they can pay you $300, $500, or $800 a month. That's just a way easier sale.