Two GTM playbooks dominate AI monetization: PLG adoption and top-down Palantir-style enterprise deals
There are two distinct angles for building a highly valuable business wi
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Hyper Agent's Airtable lineage: PLG experience at enterprise scale
When Greg Isenberg asked why someone should invest in the Hyper Agent ecosystem, Howie pointed to the team's PLG pedigree. Airtable itself is a PLG product that scaled all the way up to Walmart-scale companies and fast-moving SMBs like Razo
MembersHaving an 'AI center of excellence' is not enough — a radical reset is required
The assumption most companies are operating under is that they're doing some things with AI — they have an AI center of excellence, maybe an AI feature — and that's sufficient. It's not. The wake-up call from investors to their portfolio co
VC memo parable: the knife salesman who bet everything on Google AdWords in 2003
A benchmark partner sent a wake-up call memo to portfolio companies urging them to radically rethink how they operate with AI — immediately. The memo ended with a parable: imagine two friends in roughly 2003, both selling knives door to doo