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Video7:10–7:38

Why you should manually curate source accounts rather than automate that step

By Greg Isenberg

When you're working with a business, the team already has a strong intuition for who their target customer interacts with online. That contextual knowledge is hard to automate reliably. The manual curation step — browsing the feed, spotting the right accounts, building a spreadsheet — is fast enough (you only need 10–20 accounts) that the overhead is minimal, and the signal quality is much higher than what an agent would surface on its own.

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