AI should handle the remixing — humans must do the actual thinking
The hope with AI in a content workflow is that the human is doing the writing, the thinking, the choosing. How do I see the world? What ideas do I agree with or disagree with? What are my personality details? Those decisions belong to the human. Where robots are genuinely effective is at repeating, remixing, and doing the distribution work that social media managers, ghostwriters, and VAs have done for a long time. But you still have to give the robots direction about writing in a style that isn't generic-sounding AI. The human has to be the origin point of original thought; the AI is the amplification layer.
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