Why scarcity is shifting to belonging, trust, and context in the AI age
AI is generating enormous amounts of content, software, and advice — essentially making those things abundant. So where does scarcity go? It moves toward belonging, trust, and context. The questions that matter now are: Who would actually answer your text? Who would help you hire? Who would you introduce to a client? Who would tell you the honest version of what's happening in their market? These things cannot be automated, and that's precisely why they're becoming more valuable.
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