Why recurring work is the third criterion for choosing an AI service niche
Repetition matters for two reasons. First, it gives you the opportunity to improve your workflow over time — each job teaches you something you can encode. Second, it gives you a legitimate reason to sell a subscription, a retainer, or an ongoing contract, so you collect monthly payments instead of one-off fees. That changes the entire financial picture: a business with recurring revenue is worth far more in exit value than an identical business built on one-time transactions. Recurring revenue is the difference between a freelance gig and a company someone would actually want to buy.
Go deeper with Greg Isenberg
Ask anything about this, and Greg Isenberg answers from everything they've shared.
