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Video44:18–44:44

Why recurring work is the third criterion for choosing an AI service niche

By Greg Isenberg

Repetition matters for two reasons. First, it gives you the opportunity to improve your workflow over time — each job teaches you something you can encode. Second, it gives you a legitimate reason to sell a subscription, a retainer, or an ongoing contract, so you collect monthly payments instead of one-off fees. That changes the entire financial picture: a business with recurring revenue is worth far more in exit value than an identical business built on one-time transactions. Recurring revenue is the difference between a freelance gig and a company someone would actually want to buy.

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