Why hands-on doing beats reading when learning AI consulting

Coming from an engineering background at Meta, the speaker never truly understood what matters to businesses until he started doing AI consulting work directly. The core thesis was that AI needs to be applied in practice — you never learn by reading alone, only by doing. The 30-day plan he outlines is an attempt to compress a full year of hard-won learnings and biggest wins into a single accelerated sprint. The goal isn't to master everything perfectly in exactly 30 days; you can space it out as needed. It's a framework, not a deadline.