Why 10–20 LinkedIn accounts give you 80% niche coverage for lead sourcing

Within any niche, there are a handful of outlier accounts that virtually everyone in that space is engaging with. If you monitor just those outliers — typically 10 to 20 accounts — you get roughly 80% surface area coverage of the entire industry. You don't need more than that, because the marginal return of trying to capture the remaining 20% isn't worth the effort. This applies whether you're pulling from creator accounts or business pages like Clay; what matters is that your target customer would realistically engage with that content.