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What does it mean to become truly AI native?

By Greg Isenberg

Everyone is throwing around the phrase 'AI native,' but most people can't define it concretely. According to Greg Isenberg and Theo Taba, becoming AI native means building a system where people, agents, and context work together to produce anything in minutes, then using that speed to hear from the market fast and frequently. The signal you get from the market feeds back into the system, creating a compounding moat. It is not just about using AI tools — it is about redesigning how your organization operates so that speed and signal become structural advantages.

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