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Video34:07–34:30

Walk enterprise clients through AI adoption gradually, not all at once

By Greg Isenberg

When selling AI into an established business, you're not forcing a massive shift — you're walking them through the journey. The path goes from deployment to shadow mode, to increasing autonomy, to full production. Meeting clients in person makes this much easier. If you're just a person behind a computer screen saying 'Hey, now we're going to flip a switch and AI is going to run your business,' that's a polarizing approach. Guiding them face-to-face through each incremental step is what earns their trust and keeps the engagement alive.

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