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Voxer access is very high perceived value with virtually zero actual workload

By Greg Isenberg

Including unlimited Voxer access with a 12-business-hour response time as part of the offer sounds demanding, but in practice it generates almost no work. Out of five clients over roughly two and a half months, only three had ever messaged at all — and each only once. The perceived value during a pitch is enormous because the prospect hears 'I have this person on call to answer any question I want, anytime.' The reality is that once clients have the foundation set up and their questions answered on calls, they rarely feel the need to reach out. This makes Voxer access a low-cost, high-signal premium that meaningfully differentiates the offer without adding meaningful time to your week.

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