Video creation remains a high-value bottleneck even with AI assistance
No matter how much AI helps with editing or scripting, making video is still a slog. That makes it both a persistent bottleneck and a very high-value one to solve. The example of WhisperFlow is instructive: Greg Isenberg uses it every single day despite not loving the mobile experience, purely because the core value is so high. He hadn't seen a single video about it before he started using it — yet it earned a loyal daily user. Products that deliver undeniable value can grow without great marketing, but great marketing through video could unlock even more.
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