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Use free mini audits as a lead magnet with people already in your network

By Greg Isenberg

Everyone listening already knows business owners — from the gym, church, or their kids' friends' parents. All it takes is a quick text: 'Hey, I'm getting into the AI services world. I'd love to spend 15 minutes with you completely free of charge and just show you one way AI could benefit your business. Would you be open to that?' The mini audit functions as a lead magnet — dangling the carrot of one specific, actionable insight about how AI could help their business or one tool they could start using right away. It lowers the barrier to a first conversation and positions you as someone providing value before asking for anything in return.

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