Use a mini AI audit as a lead magnet to get in the door with prospects
One of the most effective ways to start a conversation with potential clients is to offer a mini AI audit as a free lead magnet. The pitch is simple: 'I'll show you one way AI can help you and prescribe one tool you could use right now.' That's the carrot. If they want the full assessment, that becomes the upsell. It gets you in the door without a hard sell, and it delivers immediate value that makes the prospect feel the conversation was worthwhile regardless of what happens next.
Go deeper with Greg Isenberg
Ask anything about this, and Greg Isenberg answers from everything they've shared.
More to learn
See everything in LearnThe $999 AI Assessment Playbook: Sell, Run, and Upsell a Productized AI Audit
Product: The $999 AI Assessment Playbook: Sell, Run, and Upsell a Productized AI Audit Format: Digital download: the-999-ai-assessment-playbook-sell-run-and-upsell-a-product.pdf Price: $79.00 USD Description: Learn to land your first pay
Small businesses are deploying AI agents faster than 50,000-person companies ever could
In Hyper Agent's early adoption base, small shops have become surprisingly sophisticated very quickly and are running their operations in genuinely game-changing ways. The reason is simple: a 50,000-person company can't pivot on a dime — th
Airtable's profitability lets Hyper Agent subsidize frontier AI model costs for users
Airtable is a half-billion-dollar revenue business generating around a hundred million dollars in free cash flow per year, with over a billion dollars on the balance sheet. That financial strength allows Hyper Agent to be extremely generous