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Video6:39–7:00

The true TAM for AI agents isn't $1T — it's the entire GDP of white-collar labor

By Greg Isenberg

A trillion dollars is actually an underestimate. The real total addressable market for AI agents is essentially all white-collar labor — many tens of trillions of dollars, even in the western hemisphere alone. Once agents can do nearly anything a human can do in each business function, the ceiling isn't a market category — it's the entire economy of human cognitive work. Greg Isenberg and his guest agree this makes the current moment arguably the best time in history to be starting a company.

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