The 'software factory' mindset: strategy is the hard part, not the code
The hard part of building these systems isn't the code — tools like Claude Code or Codex can handle that. The hard part is strategy: who you're going after, why you're going after them, and what your tool stack looks like. As Greg Isenberg puts it, we're all in the software factory business now — we're just spinning up software to complete specific tasks. The real leverage is thinking clearly about the problem before you fire up any tools.
Go deeper with Greg Isenberg
Ask anything about this, and Greg Isenberg answers from everything they've shared.
