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The one question to ask when picking LinkedIn source accounts for outreach

By Greg Isenberg

When you're browsing LinkedIn's feed or search results to build your source account list, the only filter that matters is: 'Would my target customer engage with this post?' The algorithm's for-you feed is now good enough that it surfaces content relevant to your niche automatically — the first result that comes up is often a perfect example. If the people liking and commenting on a post match your ideal customer profile, that account belongs on your spreadsheet. Business pages count just as much as individual creator accounts.

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