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Video47:26–47:59

The next wave of solo companies will be high-efficiency firms running on AI-native workflows

By Greg Isenberg

The coming generation of one-person or very small businesses will look like lean, high-output operations where most of the 'staff' exists inside an AI-native workflow rather than on a payroll. The business owner designs the system, captures the lessons, and lets the workflow carry the execution load. This is not a distant prediction — the models, the APIs, and the orchestration tools are already here. The window to build these kinds of companies is open right now, and relatively few people are approaching it this way.

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