The 30-day plan to learn marketing engineering from scratch

The 30-day plan breaks into four weekly milestones. Week 1: audit one company — study the website, the offer, the ICP, the founder's content, sales calls, and support tickets if you can get them. Output a market map: who's the customer, what pain do they describe, what words do they use, what would you test first, what are they buying instead, and where's the funnel leak. Week 2: build your growth repo — create the folders and write your first 'what is the market telling us' markdown file using whatever AI tools you prefer. The tools matter less than the workflow. Week 3: ship one machine — pick one system and actually build it, whether that's a content engine, an outbound signal engine, or a landing page tester. One working system beats five half-built ones. Week 4: prove results — did replies improve, did meetings get booked, did conversion lift, did the founder sound sharper? End the month with a real case study showing tangible business value. Proof beats a complicated demo.