Stop paying per token for recurring marketing tasks — build the software instead

You should not be paying Anthropic or ChatGPT to do an API call every single time you try to perform a marketing action. You should be paying them to build the software that uses CPU to make that API call. Burning tokens every time you run a routine marketing activity — like enriching contacts or sending cold emails — is a tax that compounds unnecessarily. Build the software that solves the problem once, and then run it as many times as you need without paying that token tax on every execution.