Rebrand the 'audit' as a 'sprint' — people have an allergic reaction to the word

Greg Isenberg's agency LCA is known for working with the biggest companies on the planet — like Dropbox and Slack — and bringing their products into the AI age. When LCA started doing audits, the word itself was a tough pill for people to swallow. They rebranded the audit as a sprint — brought in the concept of an audit but framed it as a design sprint — and noticed it worked much better. People hear 'audit' and think of a tax audit. The AI audit doesn't have the same ring to it. It's a small framing tip, but it makes a real difference.