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Video26:09–26:43

One service template can spin into many different businesses

By Greg Isenberg

Once you have the six business layers in place — what you sell, how work flows, how production is connected, how models are selected, correct language, and human approval points — swapping the service template creates an entirely different company. A launch-video template can become a full podcast promotional package, a real-estate listing bundle, or a monthly content service for restaurants. The user interface barely changes, but the buyer, the final product, the production methodology, the business rules, and the approval checkpoints all shift. That flexibility is exactly what you want because you will be serving very different types of clients.

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