In services businesses, you can always go further upmarket
People forget that in services businesses there's always a more luxury experience that a certain ICP is going to want. You can always go up market, up market, up market and make it more and more premium as things go on. If a high-end offer is working well, you can wait until lower-tier clients churn naturally, and once you have more bandwidth you put together a $10,000 an hour package or even a $100,000 an hour package. The key caveat is you have to take it one step at a time — you can't do all of it at the same time and expect to serve everyone.
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