How to grow a restoration field report tool: pick one niche and demo with real jobs

Greg Isenberg's growth strategy for the restoration field report co-pilot is to pick one niche first rather than going after every vertical. Start with water damage restoration. Talk to owner-operators, look at their current report templates, study the software stack they already use, and build around the checklist that's already in their heads. The demo is the easy part: ask them to send you three old jobs and show them how fast their techs could create reports with your tool. If that works, the product can expand from field reports into QA, estimates, insurance packets, customer updates, and training new technicians. But start with the field report because it's specific and obviously painful. Greg also believes there's roughly a 24-month window to build and wedge these kinds of local AI-native products before the market closes up.