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Video4:23–5:17

How to find proven demand before building your AI service firm

By Greg Isenberg

You don't have to guess what people will pay for. Go to Upwork, Fiverr, Contra, or agency websites and look at what buyers are already purchasing repeatedly — product videos, localized marketing campaigns, Amazon listing images. Prices range from $10 for simple assets up to $50,000 for larger production packages. Once you pick a specific deliverable, you train your system to produce it over and over. The brief, the budget, the client's language — you learn those patterns once, then automate the production. You're essentially building a machine that generates high-quality content on demand, anchored to real buyer behavior rather than a hypothesis about what the market might want.

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