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Video23:13–23:42

How to enter the AI rollup game: start by serving firms, then own one

By Greg Isenberg

The entry path into owning an AI-transformed professional services firm doesn't require buying one upfront. You start by serving these businesses — doing good work for a bunch of firms. After 6, 9, or 12 months of building trust and demonstrating results, one of those owners is going to be ready to step back, and you'll be the obvious person to take it over. You start by serving them, you earn their trust, and eventually you own one. That's typically how these transitions happen organically.

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