How to build a niche market-intelligence wedge: start with 100 businesses manually
To build a wedge into a niche like med spas, pick one niche and one city, track 100 businesses — not more — and do it manually at first. Create a spreadsheet with: business name, website, services, prices, review count, review rating, top review complaints, Instagram links, recent posts, visible ad changes, hiring signals, and booking flow. From that data, create 10 outputs: a local pricing map, a competitor gap report, a list of offer ideas, a services-to-add recommendation, a review complaint summary, a hiring signal report, a monthly market movement report. Now you have something to sell.
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