Creating clarity around AI noise is itself a valuable, sellable skill
If you've spent time genuinely understanding AI tools and how they work, you likely know far more than the average business owner — and you may be underestimating how valuable that is. Right now there is enormous noise around AI, and the ability to walk into a business and create clarity — to explain what's real, what's useful, and what's hype — is a service in itself. When you combine that with the practical ability to deploy tools that solve real business problems, you become nearly irreplaceable to that business. As a one-person operation, you can sell AI agents into an industry vertical and position yourself not just as a vendor but as a trusted guide helping them navigate the AI transition. You and the agents together become the engine that drives the value.
Go deeper with Greg Isenberg
Ask anything about this, and Greg Isenberg answers from everything they've shared.
