Content creation is 'overpowered' for getting warm inbound customers in 2026

Everyone should be making content. The ideal position before any sales call is that the prospect already knows who you are and what you sell without you having to tell them — and they're warm before the conversation even starts. You never want to be selling to a cold audience. In the beginning you might have to do some cold outreach, and starting for free to get case studies and referrals is sometimes worth it. But content is overpowered in 2026, so it's strongly worth investing in as a customer acquisition channel.