Cold email contact-finding sits firmly on the white-hat side of outreach

There is a broad spectrum of tactics in outbound sales, from clearly unethical black-hat approaches to fully above-board white-hat ones. Finding people's publicly available information and reaching out to them via cold email sits pretty far toward the white-hat end of that spectrum. That said, compliance rules vary — the United States and the EU have meaningfully different regulations around outreach and data use. The speaker is not a lawyer, and this kind of strategy should always be vetted against the specific rules in your jurisdiction. Do your own research before building a large-scale outbound motion.