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Video16:39–17:19

Because AI agents cost ~$0, you can hire 'weirdos' you'd never budget for

By Greg Isenberg

One of the most liberating aspects of building an AI workforce is that, at the margin, every agent basically costs zero. That frees you to hire roles you would never justify in a human payroll — the oddball thinker in the corner, the relentless devil's advocate, the person whose only job is to ask 'how do we 10x this?' That freedom of will is one of the genuinely delightful things about the current moment. It's not just a cost story; it's an invitation to rethink what roles even exist.

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