Audits are self-liquidating funnels: clients pay you to discover reasons to hire you more
The core beauty of an audit-based business model, as Greg Isenberg frames it, is that you're getting paid to upsell more services. Once the system is solid and you're ready to scale, you can take $200 of the $1,000 audit fee and reinvest it into Meta ads, creating what he calls a self-liquidating funnel — a vending machine where customer acquisition pays for itself. The consultant's perspective on this is equally direct: a good audit has the client literally paying you to uncover opportunities for them to pay you more.
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Product: The $999 AI Assessment Playbook: Sell, Run, and Upsell a Productized AI Audit Format: Digital download: the-999-ai-assessment-playbook-sell-run-and-upsell-a-product.pdf Price: $79.00 USD Description: Learn to land your first pay
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