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Social media photo cues are read subconsciously, not analytically

By Fabrizio Rausa

People do not sit down and consciously score a photo. Nobody thinks 'okay, his shoes are cheap, his table is empty, he is alone.' Judgment happens within seconds, mostly below conscious awareness. The subconscious picks up on cues like a full table, other people nearby, grooming, and body language, and delivers a verdict fast. You are either good or you are not. That is why every detail in a photo matters even though the viewer could never explain why they formed the impression they did.

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