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Hiring a photographer usually signals too much effort and breaks authenticity

By Fabrizio Rausa

Unless your life genuinely calls for it, like owning multiple supercars or operating at a level where a professional shoot makes contextual sense, hiring a photographer signals that you are trying too hard. The people viewing your content can tell the difference. Part of what makes a photo relatable and engaging is that the viewer can picture themselves in that moment with you. A professional shoot removes that feeling. Fabrizio Rausa's point is that good photos should look like a natural snapshot, not a production. Once you learn the skill, getting a great shot should take no more than five to ten minutes, and it should feel effortless to the person watching.

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