Authenticity in lifestyle photos: only capture what you'd do anyway
The single most important rule Fabrizio Rausa hammers home is to never do something for a photo that you wouldn't do without a camera. Photoshoots fail because the staging is visible. If you're genuinely working at a cafe on your phone, that's a picture worth taking. If you only pull out your laptop at Starbucks because it looks cool, it reads as fake. The coffee mug with motion blur in his Romania cafe shot works precisely because the moment was real, not constructed. Authenticity is the asset, and manufacturing cool destroys it.
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