For Netflix Altered Carbon, Edu Pou built an AR sleeve-fitting booth
To promote Netflix's Altered Carbon, a show set in a future where wealthy people tra
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EA Sports FIFA 15 launched with chocolate that tasted like football
To launch EA Sports FIFA 15, Edu Pou's team wanted to capture the emotional intensity of real football and translate it into a physical artifact. The result was a custom chocolate bar called 'Bitter Sweet: The Taste of Football.' Two versio
Coca-Cola Portable Picnic: a shareable product as advertising
Long before the famous 'Share a Coke' campaign launched in Australia and took the world by storm, Edu Pou and his team created a campaign for Coca-Cola built around the idea that Coke has always been a product meant to be shared. They calle
Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th