I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
After leaving We Are Social, Edu Pou became fascinated by NFTs and the metaverse, describing himself as 'trapped' by these developments. He points to Yuga Labs, the creators of Bored Ape Yacht Club, raising 400 million dollars and being val
Every piece here is something Edu Pou can talk you through, in their own words.