I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
The Toyota Hy Project started from a deceptively simple question: could the sound that vehicles emit actually help the environment rather than harm it? Global research, including studies from Oxford and other prestigious universities, sugge
The Etihad Airways VR project 'Reimagine', starring Nicole Kidman, was the first time an award-winning actor appeared in a 360-degree film. The production recreated a full flight from New York to Abu Dhabi, combining a heist plot with mista
While working in Boulder, Colorado, Edu Pou's agency was pitching for Domino's advertising account. Rather than just developing TV spots like everyone else, Edu Pou and a colleague decided to redefine the way people order and track a pizza
Every piece here is something Edu Pou can talk you through, in their own words.