I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
A thread running through Edu Pou's account of campaigns like the Coca-Cola Portable Park is that he was not primarily focused on how many more bottles of Coke were sold as a result. His concern was whether the work created something that fe
Every piece here is something Edu Pou can talk you through, in their own words.