Driving innovation inside a company is harder than it looks

I spent about a year in an innovation role at a company called Coniq. The invitation was clear — come and help us build new things and become more efficient. But people struggled so much with the change. Especially our CTO, Carlos. Oh my God, he really struggled with it. It's been hard. That experience taught me a lot about how difficult it actually is to shift the way an organisation thinks and works, even when everyone says they want it.