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Video15:42–16:24

You don't need to be a genius to build 50–100k niche followers and a real business

By Greg Isenberg

A big insight that might sound obvious but is genuinely under-appreciated: you do not need to be exceptionally smart to get millions of social media followers, or even to build 50,000 to 100,000 followers in a niche and construct an incredible business around new content. You can simply observe what is happening in your niche and curate genuinely interesting things in short form, in an authentic way, by just talking into your phone. The algorithms are prioritising that kind of candid, opinionated output right now, and that window is open.

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