Why 'just add AI' is naïve: the real complexity inside acquired companies
People hear the pitch — buy a company, add AI, profit — and immediately sense something is missing. That instinct is correct. The reality is that applying AI to an existing business is far more complex than it sounds. A company that has itself acquired eight other businesses now operates across five different regions — São Paulo, Bangalore, Sydney, Toronto, Chicago — and runs 23 different systems of record. Chicago uses SAP, Salesforce, and Workday. Toronto uses NetSuite, HubSpot, and ADP. Every region operates differently. If you try to apply AI across that entire sprawling organization all at once, you will only succeed in accelerating the chaos.
Go deeper with Greg Isenberg
Ask anything about this, and Greg Isenberg answers from everything they've shared.
More to learn
See everything in Learn
Five pieces of content per day is the new baseline — not a stretch goal
Five pieces of content per day isn't an ambitious target anymore — it's the baseline expectation and just the infrastructure. If you're not posting at that frequency, you're not giving content a fair shot. The real question on top of that i
The $999 AI Assessment Playbook: Sell, Run, and Upsell a Productized AI Audit
Product: The $999 AI Assessment Playbook: Sell, Run, and Upsell a Productized AI Audit Format: Digital download: the-999-ai-assessment-playbook-sell-run-and-upsell-a-product.pdf Price: $79.00 USD Description: Learn to land your first pay
Small businesses are deploying AI agents faster than 50,000-person companies ever could
In Hyper Agent's early adoption base, small shops have become surprisingly sophisticated very quickly and are running their operations in genuinely game-changing ways. The reason is simple: a 50,000-person company can't pivot on a dime — th