Greg IsenbergLearnAsk
Video45:34–46:12

Why general AI tools won't kill the market for custom, tailored agents

By Greg Isenberg

People say Claude Code is going to kill open-source agent frameworks, and in a general sense these tools are getting better at doing a lot of general things. But that misses the point entirely. The real value is in going in and creating a specific agent for a specific industry and a specific person, tailored to their exact workflow. That level of customization is being massively underestimated. You can build a genuinely lucrative business by yourself — you and your agent building other agents for other businesses. It's an amazing time to be a solopreneur in this space precisely because the nuance and domain-specific fit that a custom agent provides is something no general-purpose tool can replicate out of the box.

Go deeper with Greg Isenberg

Ask anything about this, and Greg Isenberg answers from everything they've shared.